Social + Email: Synergies for e-Marketing
The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through...
View ArticleOptimizing Web Forms for Conversion
Whatever the differences in their approach to the world wide web, all online marketers agree on one thing:- their web forms are just not getting the job done anymore. And truth be told, the average...
View ArticleReviving Inactive Email Subscribers
Every email list inherently has a good number of inactive email subscribers – people who once signed up enthusiastically, but since then seem to have lost interest. If this number becomes too high,...
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4 Tips for Creating Successful Mobile Campaigns
Every digital marketer knows the explosive viral potential of mobile marketing. If you play your cards right, it’s possible to engage millions of people almost overnight. But given how new the mobile...
View ArticleSEO – Game Over Or Here To Stay?
There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’...
View Article8 Tips to Avoid the Spam Folder
Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can land into the spam folder for apparently no...
View Article4 Things To Remember When Creating Your Newsletters
Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list...
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A simple explanation of A/B Split testing and why you should do it
So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the...
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Opt-In Forms: How to use them and why
What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this philosophy is becoming more and more prevalent and important in today’s ever...
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Interesting Insights and Highlights from Octane and RAI’s India Retail...
Retail in India is in a state of flux with a multitude of changes on the horizon apart from the ones that have already come into play and altered the way we do business. The invasion of the...
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Data Security & Privacy on the Octane Platform
Data Security & Privacy is one of the most fundamental cornerstones of any software, service or technology company today. Like all modern global ESPs, we too live and breathe platform security and...
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Infographics and Visual Representation of Data
In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important information about products or services. With so...
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The Effects on Email Marketing as Google Starts Caching Email Images
Just when email marketers had started to understand the impact of the changes Google had made to Gmail with the inbox tabs, there is another change that has struck the email marketing world like a bolt...
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e-Marketing in India for 2014 is all about ‘Igniting Engagement’
It’s that time of the year once again when we at Octane pour over data from our expansive annual e-Marketing survey, pivot long charts, crunch numbers, make graphs, design pages and launch the latest...
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New Enhancements on Octane Platform
Month after month, the technology teams at Octane are constantly engaged in refining and developing the capabilities of our Email Marketing platform. Keeping pace with the changing and emerging needs...
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New Tools on the Octane Platform
Our last blog was about the new enhancements to the Octane platform. In this blog, we will be talking about the new tools that we have recently added. So here we go…. SMS Campaigns We are thrilled to...
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Effective Ways to Use Preheader in your Email Campaigns
A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, a preheader is present below the subject line and above the text of the...
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Gmail’s Feedback Loop and Unsubscribe Link
Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two new features that intend to reduce the number of complaints...
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Heartbleed – OpenSSL Vulnerability
OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely across servers. The 2012 version of OpenSSL had a bug...
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Introducing DMARC
Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions of emails daily under the umbrella of promotional,...
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