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e-Marketing in India for 2014 is all about ‘Igniting Engagement’

It’s that time of the year once again when we at Octane pour over data from our expansive annual e-Marketing survey, pivot long charts, crunch numbers, make graphs, design pages and launch the latest...

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New Enhancements on Octane Platform

Month after month, the technology teams at Octane are constantly engaged in refining and developing the capabilities of our Email Marketing platform. Keeping pace with the changing and emerging needs...

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New Tools on the Octane Platform

Our last blog was about the new enhancements to the Octane platform. In this blog, we will be talking about the new tools that we have recently added. So here we go…. SMS Campaigns We are thrilled to...

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Effective Ways to Use Preheader in your Email Campaigns

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, a preheader is present below the subject line and above the text of the...

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Gmail’s Feedback Loop and Unsubscribe Link

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two new features that intend to reduce the number of complaints...

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Heartbleed – OpenSSL Vulnerability

OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely across servers. The 2012 version of OpenSSL had a bug...

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Introducing DMARC

Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions of emails daily under the umbrella of promotional,...

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What’s new on Octane? Template Design and Video Tagging

Octane keeps on updating new tools and features on its platform as per the inputs of its users. Keeping this in mind here are two updates for you on the Octane platform: Template Design One of the...

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Behavioural Targeting and SMS Integration on Octane

We all know that all marketers capture customer data. However, the main question is that, is this data put somewhere in a folder or is actually used for the benefit of your organization? With...

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Google becomes more Action Pact

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. For instance you receive an invitation to attend an...

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